Which asset can carry revenue first

Two assets sit clear of the rest on both axes and account for roughly three quarters of the base case. Brand and marks sits low on readiness for a reason that is fixable in a quarter, not structural, which is why it moves rather than being written off.

IP Monetisator

Portfolio Monetisation · all assets. Specimen client: a food supplement manufacturer with three own sites, six assets and nine target markets.

What every finding rests on

Two of six assets carry the portfolio

The three findings that decide it

Claim, document, and the gap between them

Every row states what was claimed, which document was read, and what that document actually says.

The 2019 agency contract was read: a services agreement with a licence to use the deliverables, no assignment and no right to sub-licence. On its face the operating company cannot grant a licensee the right to use the logo or the packaging, which is most of what a licensee thinks it is buying.

The territories where nothing is filed

Class 5 covers the supplement. The franchising and business-management service a licensee actually buys sits in class 35, which is why two registered markets read as partial rather than clean. All nine are first-to-file.

Comparable licensing deals in the same sector

Licensees × entry fee × royalty

Annual royalty base, net of an assumed 14% annual licensee attrition. Entry fees excluded; every assumption is listed on page 22.

Buildable after named work

Four axes, 25 points each

What happens, week by week

Re-scored on completion. At 85 or above the asset enters the bonus year automatically, and co-ownership is offered once the roadmap is followed. Below 85 you keep the report and the work already done, and nothing further is owed.